Tere Ishk Mein Box Office: Strong Start in Hindi, But Low Buzz in Tamil

The much-awaited film Tere Ishk Mein, starring Dhanush and directed by Aanand L. Rai, has finally hit the theatres. With music by AR Rahman and a reported budget of ₹85 crore, the film was expected to create excitement across India. However, the early box office numbers show a very different story for the Hindi and Tamil versions.

Hindi Version Takes a Good Opening

The film performed well in the Hindi market on Day 1.
During pre-sales, the Hindi version sold over 2.1 lakh tickets, collecting around ₹5.30 crore gross. The film was screened in more than 12,500 shows across North India, showing strong interest from audiences.

Including block seats, the total All-India pre-release business reached ₹9.26 crore, with ₹5.65 crore coming from actual ticket sales. These numbers suggest that the Hindi audience was ready and excited for the film.

Tamil Version Shows Weak Response

In contrast, the Tamil version of Tere Ishk Mein had a slow start.
It earned only ₹34.4 lakh gross from pre-sales, selling around 26,000 tickets across 1,000 shows. This is surprisingly low, considering the film stars Dhanush, one of Tamil cinema’s biggest names, and features music by AR Rahman.

Trade experts believe the film did not create enough buzz in Tamil Nadu before release, which directly affected the opening numbers.

A Missed Opportunity in Tamil Nadu?

Many trade analysts feel that the makers did not use the right release strategy for the Tamil market.
Tamil Nadu has not seen any major Tamil releases for the last few weeks. The next two weeks are also mostly empty, creating a perfect window for a big film to dominate the box office.

This gap could have helped Tere Ishk Mein take a massive opening in Tamil Nadu—but the lack of local promotions became a major drawback. Reports say that awareness of the film was surprisingly low, and many people did not even know the movie was releasing today.

Word of Mouth Will Decide the Film’s Tamil Nadu Journey

Since the opening day craze was missing, the film’s performance in Tamil Nadu will now depend completely on word of mouth (WOM).
If the audience enjoys the storytelling, Dhanush’s performance, and AR Rahman’s music, the film could pick up momentum by the evening and improve over the weekend.

However, without strong early marketing, the movie now faces an uphill battle to make its mark in the Tamil market.

Tere Ishk Mein has taken a solid start in the Hindi belt, but the Tamil version needs strong reviews to recover from its slow beginning.
The film had all the right elements—a superstar actor, a trusted director, and top-class music—but the lack of regional promotions may have cost the team a golden chance in Tamil Nadu.

As the first-day shows continue, the coming weekend will play a key role in deciding the film’s long-term success across India.